Free Aesthetic Clinic Website Compliance Audit Tool
Free digital tool
Find out how much more revenue your clinic could be making. Add a few numbers about your turnover, team, working hours and missed appointments, and the calculator shows what's possible through a fuller diary, a professional website, online booking, an online shop and digital vouchers.
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Enter your numbers
Your annual sales, team size, working hours and hourly rate. It takes about two minutes.
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Tick what you already have
Let us know which digital tools are already working well for you.
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See two routes to growth
Compare what a fuller diary and better digital tools could each add.
Aesthetic Clinic Revenue Calculator
Growth Assessment Suite
Step 1: Your Operational Metrics
Your total annual sales before any costs are taken off.
What you charge for one hour of treatment time.
Step 2: Digital Systems Diagnostics
Digital tools can make a real difference to revenue and utilisation. An SEO-optimised website brings in people searching for your treatments and sends them straight to your booking system or online shop.
Tick anything you already have in place and working well, and it'll be removed from your growth estimate.
Current revenue plus the increase available by reaching full utilisation and full average billing rate.
Current revenue plus the impact of digital tools and reduced no-shows.
These are estimates, not forecasts. Figures are based on modelling assumptions and show revenue, not profit, so your costs aren't included.
Capacity & Utilisation Analysis
The additional annual revenue available by reaching 85% utilisation at your best practice hourly rate.
Estimated Uplift Breakdown
Uplift figures are illustrative modelling assumptions, not guaranteed outcomes.
Want help turning that figure into bookings?
Talk it through with Lisa. You'll leave with a clear picture of where your clinic's extra revenue is hiding and what it would take to capture it.
Inside the model
What could your aesthetic clinic be earning?
The calculator looks at the four places clinics most often lose revenue without realising it: unused appointment time, missed appointments, bookings that never happen and sales outside the treatment room.
Practitioner capacity
Works out how many billable hours your team has each month and how many are actually being booked, so you can see the appointment time going unused.
Missed appointments
Calculates the yearly revenue lost to no-shows and late cancellations, based on what you charge for an hour of treatment time.
Online booking
Estimates the extra bookings available when clients can book at any time, including evenings and weekends when nobody's there to answer the phone.
Skincare and retail sales
Models the extra income from selling aftercare, skincare and vouchers online, so your clinic earns beyond the hours you physically work.
Understanding your figures
How to read your results
Your results give you a direction to work towards, not a forecast. Here's what the numbers mean and what they don't include.
Two routes, not one total
Method 1 and Method 2 are separate
Method 1 shows what's possible by filling more of your diary at a best practice hourly rate. Method 2 shows what digital tools and fewer no-shows could add. They're two different scenarios, so don't add them together.
Revenue isn't profit
Your costs aren't included
The calculator looks at revenue only. It doesn't include costs such as rent, wages, practitioner commission, consumables, advertising, loan repayments or tax. Speak to your accountant before making financial decisions based on these figures.
Key terms
- Billable hours
- The hours each month a practitioner is available to see paying clients, not counting admin, breaks or training.
- Utilisation rate
- The share of those available hours that are actually booked and paid for. The model treats 75 to 85% as healthy.
- Average revenue per hour
- What you charge for one hour of treatment time.
- Best practice benchmark
- The target hourly rate used in this model: £210 or €250.
Practical fixes
Four ways to reduce revenue leakage
Filling empty slots and cutting no-shows mostly comes down to consistent, automatic client communication. These are some of the most effective places to start.
Automated reminders
Send automatic text and email reminders 48 hours before each appointment, so fewer consultations are forgotten.
Booking deposits
Take a refundable or treatment-deductible deposit at booking. Clients are far more likely to turn up, and your diary's protected.
Gift vouchers and packages
Sell vouchers and treatment packages online to bring in money upfront and help fill quieter weeks.
Skincare reordering
Link your aftercare advice to an online shop, so clients can reorder the products you recommend from home.
How to market high-margin progressive aesthetic treatments over low-value services
Read the guideFurther reading
Recommended related guidance
Practical guides to help you act on your results.
FAQs
Your questions answered
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It means ensuring that your public marketing materials, website text, and imagery follow consumer protection laws and advertising codes. Your site must present services truthfully, avoid misleading claims, and respect the laws surrounding restricted medicinal terms.
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Yes. The scanner checks your public facing copy against current ASA and CAP guidelines for marketing non-surgical cosmetic procedures in the UK.
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Yes. It evaluates content using the specific advertising standards and social media guidance provided by the HPRA and the ASAI for Irish clinic owners.
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The tool flags common phrases, product names, and layout structures that traditionally breach regulations regarding the direct public promotion of prescription-only treatments.
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No. This tool is built exclusively to audit the code, copy, layout, and metadata of the website URL you enter
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Option A scans your main home page and up to five treatment pages. Option B expands the scope to crawl up to 15 pages, including your underlying metadata. You can manually add additional URLs of other treatment pages, and they will be added to the final report.
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No. The generated report is an automated guide highlighting potential risks and standard best practices. It should be used as a helpful health check rather than formal legal counsel.
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We highly recommend running a new scan whenever you launch a new treatment page, adjust your online booking journey, or rewrite your marketing copy.