Free Aesthetic Clinic Website Compliance Audit Tool

Run a free audit to spot potential advertising risks, treatment page wording issues, metadata problems and conversion gaps before they cost you enquiries. Built for aesthetic clinics across the UK and Ireland, the tool reviews your public-facing website against selected ASA/CAP and HPRA guidance, as well as recognised best practice for clinic websites.

Audit Website Design

Audit your website design, patient journey and conversion structures for frictionless navigation.

Scan Treatment Pages

Scan treatment pages and metadata for potential advertising risks or restricted terminology

Alternative Wording

Receive page-specific findings and suggested alternative wording to ensure compliant structures.

Not sure which to run?

Option A - the Website Design Audit, reviews your homepage and up to five treatment pages against best practice for design, layout and patient journey.

Option B - the Compliance Audit, scans up to 15 pages and your metadata for potential ASA/CAP and HPRA advertising issues.

What Does the Aesthetic Clinic Website Audit Tool Check?

Our automated scanner reviews the elements that directly impact your clinic's credibility, visibility, and regulatory compliance. The audit breaks down your web pages into clear, manageable categories:

Website Design and Booking Journey

Evaluates your layouts, navigation clarity, and how smoothly a user can move from landing on your page to booking a consultation.

Treatment Page Wording

Scans copy across your treatment menus for high-risk phrases, unbacked claims, or problematic vocabulary.

Metadata and Trust Signals

Inspects backend page titles, meta descriptions, image alt tags, practitioner qualification displays, and patient trust elements

Aesthetic Clinic Advertising Compliance in the UK and Ireland

Medical aesthetics operating in the UK and Ireland must balance distinct regulatory frameworks. This tool is built to recognise the specific nuances of both regions:

United Kingdom Compliance Framework

Marketing must align with the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Code. It also tracks compliance with the Medicines and Healthcare products Regulatory Agency (MHRA) regarding prescription-only medications.

Ireland Compliance Framework

Content needs to comply with the Advertising Standards Authority for Ireland (ASAI) guidelines and the strict medicinal advertising regulations set out by the Health Products Regulatory Authority (HPRA).

Common Aesthetic Clinic Website Compliance Risks

  • Promotion of Prescription-Only Medicines (POMs) - Referencing specific brands or prescription treatments directly on public-facing advertising layouts.

  • Unsubstantiated Outcomes -Making definitive aesthetic guarantees or using misleading before-and-after imagery without clear context.

  • Risky Metadata - Leaving old, non-compliant terms buried in image titles or meta descriptions where search engines still crawl them.

  • Trivialising Treatments - Using language or booking structures that treat medical, non-surgical cosmetic interventions as casual beauty treatments.

Recommended Related Guidance

·    How to Market High-Margin Progressive Aesthetic Treatments

·    How to Increase Patient Lifetime Value

·    Why Is My Aesthetic Clinic Website Not Converting?

  • It means ensuring that your public marketing materials, website text, and imagery follow consumer protection laws and advertising codes. Your site must present services truthfully, avoid misleading claims, and respect the laws surrounding restricted medicinal terms.

  • Yes. The scanner checks your public facing copy against current ASA and CAP guidelines for marketing non-surgical cosmetic procedures in the UK.

  • Yes. It evaluates content using the specific advertising standards and social media guidance provided by the HPRA and the ASAI for Irish clinic owners.

  • The tool flags common phrases, product names, and layout structures that traditionally breach regulations regarding the direct public promotion of prescription-only treatments.

  • No. This tool is built exclusively to audit the code, copy, layout, and metadata of the website URL you enter

  • Option A scans your main home page and up to five treatment pages. Option B expands the scope to crawl up to 15 pages, including your underlying metadata. You can manually add additional URLs of other treatment pages, and they will be added to the final report.

  • No. The generated report is an automated guide highlighting potential risks and standard best practices. It should be used as a helpful health check rather than formal legal counsel.

  • We highly recommend running a new scan whenever you launch a new treatment page, adjust your online booking journey, or rewrite your marketing copy.