The Salon Magazine - Let it Snow
Aesthetic Medicine - Published November 2024
By Lisa Kelly, Websites for Clinics
In this festive feature, Lisa Kelly reveals why gift cards and retail products are one of the smartest, most profitable strategies for salon and clinic owners.
Gift Cards: The Secret Weapon for Salon and Clinic Growth This Christmas
Lisa explains how gift cards boost cash flow, attract new clients, and provide steady income during quieter months — while clients often spend more than the card’s value. She also shares creative ways to combine retail and seasonal décor to spark emotional buying and make gifting easy for last-minute shoppers.
From themed product displays and in-salon events to eco-friendly online gift vouchers, Lisa’s advice helps salons create memorable holiday experiences that delight clients and drive sales. With practical campaign ideas — like raffles, virtual advent calendars and “New Year’s Pamper” offers — this article is a must-read for salons ready to turn the Christmas rush into long-term success.