The Salon Magazine - Say “Yes” to the Salon
The Salon Magazine - Published 2025
By Lisa Kelly, Websites for Clinics
In this article, Lisa Kelly shares expert insights on how salons can design an unforgettable end-to-end client experience for brides, grooms and bridal parties — from first enquiry to post-wedding follow-up.
Lisa explains how mapping every step of the bridal journey, adding thoughtful personal touches, and using automation for reminders and aftercare can turn a one-day service into a long-term relationship. She highlights the value of customised bridal packages, staff training, and clear communication, ensuring the salon delivers both professionalism and warmth on such an important day.
The article also explores marketing strategies to attract brides-to-be, including social media lead magnets, collaborations with wedding vendors, and creative post-wedding retention campaigns. Lisa’s advice empowers salons to position themselves as trusted partners in the beauty journey — delivering luxury, reliability and memorable service that inspires glowing reviews and lasting loyalty.