The Salon Magazine - Face The Facts
The Salon Magazine - Published April 2024
By Lisa Kelly, Websites for Clinics
In this article, Lisa Kelly explains why retail sales are essential to salon profitability and long-term success. With clients spending over €3,000 a year on beauty products, salons that build strong retail strategies can dramatically increase revenue and client loyalty.
Lisa outlines how to create an engaging in-salon and online retail experience, empower staff through training, incentives and product knowledge, and use trust-based recommendations to enhance the client relationship. She also explores how the rise of anti-ageing treatments and male grooming is reshaping the industry, offering new opportunities for growth.
From visual merchandising to online shops and staff motivation, this feature shows how retail can transform a salon from surviving to thriving — and how embracing technology and client care together drives lasting results.