Lisa Kelly Lisa Kelly

The Invisible Man Patient

While many clinics across the UK and Ireland remain trapped in a marketing "doom loop" tailored exclusively for women, markets like Dubai have already achieved a 50/50 gender balance. Author Lisa Kelly argues that the "evolutionary jump" to capture the male market is already underway, and clinics must adapt now to stay ahead of the curve.

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Lisa Kelly Lisa Kelly

Getting Off the Hamster Wheel

In this edition, we explore how to break free from the "hamster wheel" of constant recruitment and high churn rates—which can reach as high as 50% in independent clinics—by prioritising a comprehensive retention strategy. By increasing retention by just 5%, clinics can see a profit boost of 25% or more.

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Lisa Kelly Lisa Kelly

The "Clinic within a Clinic" Model

The "Clinic within a Clinic" Model

In the March edition of Aesthetic Medicine Magazine, we talk about The "Clinic within a Clinic" Model: Why Specialisation is the Future of Aesthetics.

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Lisa Kelly Lisa Kelly

Future-proofing aesthetic clinics for 2026

Future-proofing aesthetic clinics for 2026

In the February edition of Aesthetic Medicine Magazine, we talk about the Clinic Roadmap for 2026 — and what clinics must do now to drive sustainable growth in an increasingly competitive market.

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News & Media Chris Jenkins News & Media Chris Jenkins

Marketing Mapping

“Planning to ensure success for your clinic in 2026”
In Aesthetic Magazine, in part 1 of this two-part article, Lisa Kelly shares how conduct an end-of-year review of your clinic’s performance to form the basis to plan for 2026

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News & Media Chris Jenkins News & Media Chris Jenkins

Aesthetic Medicine Magazine - Always On

Saving clinic time answering questions about your injectable treatments

In Aesthetic Medicine Magazine, we reveal how to transform your clinic website into a 24/7 booking machine. Discover the AI tools and website strategies that automate client consultations, build trust, and secure more injectable appointments — effortlessly.

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