The Salon Magazine - The Winning Formula
An Interview with Lisa Kelly, Founder of Salon Solutions
The Salon Magazine - Published Sept 2025
By Lisa Kelly, Websites for Clinics
In this feature from Lisa Kelly discusses how using smarter technology is the key to optimising your aesthetic clinic’s drive for growth
The Winning Formula for salon and clinic Success — Using Smarter Technology to Grow Your Business
In this article, Lisa Kelly reveals the “winning formula” behind the most profitable salons — combining smart technology with a strategic focus on bookings and premium services.
Lisa explains that salon earnings can be defined by one simple equation:
Earnings = Average Hourly Charge (P) × Total Hours Billed (Q).
By optimising these two factors, salon owners can dramatically increase revenue — often doubling their income through smarter use of technology and time.
Your website plays the lead role in this growth strategy. Acting as your business hub, it connects every part of your salon — bookings, marketing, retail sales, automation and client communications — to drive higher-value treatments, more appointments, and less admin.
Lisa also introduces a new Salon Revenue Assessment Tool, helping salon owners quickly calculate their earning potential and identify growth opportunities in minutes.