Skin Essentials Clinic Case Study
Helping a Pharmacist Set Up Their Clinic
Positioning 15 Years of Prescribing Excellence in Chesterfield
How we helped NHS Clinical Pharmacist Prescriber Mehnaaz Khan transform a home-based clinic into a trusted local authority with strategic brand positioning, medical SEO, and automated client screening.
Mehnaaz Khan
Clinical Pharmacist Prescriber / Aesthetic Pharmacist Prescriber
Elevating Prescribing Expertise for a Dedicated Aesthetics Practice
Mehnaaz Khan is a clinical pharmacist prescriber with more than 15 years' experience. She runs Skin Essential Clinic, an aesthetics practice in Chesterfield, from a dedicated home clinic while still working full time for the NHS. Her long-term goal is to move into aesthetics full time.
Her old website was basic. It didn't reflect her credentials, and it wasn't helping her get found in a busy, competitive local market.
We rebuilt her online presence around what makes her stand out from the aesthetic nurses and non-medical practitioners nearby: her prescribing qualifications, GPhC regulation and JCCP registration. After defining her positioning and brand, we designed and built a bespoke Squarespace website with SEO and medical compliance in place from day one.
Rather than listing treatments by name alone, we organised her pages around the skin concerns she treats, such as acne, scarring and rosacea. That way, people searching for help with a specific concern can find her more easily. We also added a custom online consultation form with integrated booking, so she can screen clients safely before treatment, which is especially important for a home-based clinic. The site was delivered to her within four weeks.