Mayo Aesthetics Case Study

We collaborated with Amanda O’Halloran, Ireland’s first Registered Advanced Nurse Practitioner in Plastic Surgery, as she made the pivotal transition from working for the HSE into a full time occupation, managing and running her own clinic, Mayo Aesthetics. Recognising that her existing homemade branding and informal social media presence didn't reflect her high-level clinical qualifications or her celebrity-tier client portfolio she approached Websites For Clinics For help. We acted as strategic business advisors sharing our industry knowledge and contacts helping her each step of her transition. Together we agreed that we needed to make her brand more authorative by focusing on her qualifications and celebrity patients.

We build a bespoke website designed to foster patient trust and created a seamless patient journey designed to address all questions which ended seamlessly with an integration into her “Aesthetic Nurse Software booking engine” and aftercare channels.

We guided Amanda through consultation pricing strategy—converting free appointments into redeemable skincare credit—and provided medically compliant copy aligned with top-tier product ranges like Obagi and ReLife Definisse. The elevated brand platform and seamless online client journey delivered immediate market momentum, resulting in rapid practice growth that saw Mayo Aesthetics expand into a larger clinic facility within 14 months. She also ranks on page 1 of Google searches for her treatments locally.