Mag Earle Case Study
Specialises in skin health, gut health and bridal skin.
Treating Skin From the Inside Out, Now Online
Mag Earle had built a thriving clinic and a six-month waitlist through word of mouth alone, but she had no logo and no website, and she'd been trying to get both off the ground since January. She needed a professional brand that reflected her inside-out approach to skin health, and a website that could manage her waitlist properly, separate her bridal clients and let existing clients keep booking directly.
“When I saw the logo, I just thought, she gets me.”
Mag Earle · Skin & Within“I had no logo and no website, and I needed a professional presence online. I also needed a way for new and existing clients to book with me, with a tailored waitlist for new clients. I’d been trying to get it off the ground since January. The hardest part was putting what I do on paper. It’s very different work, and when it’s your own, it’s hard to talk about yourself.
I saw that Lisa had worked with a colleague of mine and done a great job, so I got in touch. From then on it was such plain sailing. When I saw the logo, I just thought, she gets me. I’ve had no worries at all. It’s been amazing.”
Mag Earle
Skin & Gut Health Specialist, Biokinesiologist & Corneotherapist
Building a Brand Around Skin and Gut Health in Co. Wexford
Mag Earle is a skin and gut health specialist, biokinesiologist and corneotherapist in Co. Wexford, known through word of mouth for treating skin from the inside out and for her bridal skin clients. With a six-month waitlist and no marketing behind it, she came to us needing a professional brand and website that reflected her approach, after an earlier attempt elsewhere had left her disillusioned.
We took her own logo as inspiration and built a palette of greens, oatmeal and white to reflect skin health and the inside-out philosophy behind her work. We wrote the content from her notes, keeping it short and approachable, with FAQs for treatments like microneedling and a plain-English explanation of biokinesiology. Because Mag works from a waitlist rather than open bookings for new clients, we built a custom waitlist form that asks new clients whether their concern is skin or gut health, so she can allocate the right appointment length, plus a separate bridal waitlist so brides are prioritised against their wedding date. Existing clients book directly through her Phorest booking system. The result is a calm, uncluttered website that works the way her clinic does.
“It really surpassed my expectations.”
“I came to Lisa for my professional branding and clinic website feeling very disillusioned after a negative experience elsewhere. From our first conversation, I knew she really got me and what my business is about. I’m not very technically inclined, and Lisa went above and beyond to bring my ideas to reality. That includes a customised waitlist that works exactly the way my clinic does. I absolutely love it. It’s exactly what I wanted and more. It really surpassed my expectations, and I cannot thank Lisa and her team enough.”
