CK Aesthetics Website Case Study

Colleen Keoghan is an NMBI-registered aesthetic nurse who qualified in 2011, with a clinical background in dermatology surgical nursing at the Blackrock Clinic and theatre nursing at Crumlin. After building a loyal, word-of-mouth clientele in her first year running CK Aesthetics in Listowel, Co. Kerry, she needed a website that reflected her standard of care and helped new clients trust her before they ever made contact.

We handled everything — content, design, and launch — built around Colleen's clinical background and her focus on skin health and regeneration rather than changing features. Treatment pages were built for her core services, including SkinPen microneedling, PRP and Cellular Matrix, Plinest Polynucleotide, chemical peels, and exosomes, alongside a dedicated bridal skin section reflecting her specialism in preparing brides and their mothers for life's biggest occasions. Her positioning leant on her NMBI registration and dermatology surgical nursing background at the Blackrock Clinic, giving CK Aesthetics the clinical credibility a first-year, word-of-mouth practice doesn't automatically have online. The site went live in three weeks, giving Colleen a fully realised digital presence early in her first year — a website that finally matches the standard of care behind it.