Athlone Therapy Centre Case Study

Joseph and Michelle Lillis have run Athlone Therapy Centre in Co. Westmeath for over 22 years. Between them they have extensive experience in providing a wide choice of treatments ranging from Asian medicine to more traditional western based nursing and aesthetic care. Their first website project was with a personal contact which had stalled, leaving them with a partly designed a logo and a branding approach that didn't reflect their business. They needed a comprehensive website that was sympathetic to their culture, standing in the community that was easy to navigate.

We met the couple at the Aesthetic Medicine event in Dublin and were happy to take over the project. Starting with their brand identity we designed a new logo and colour palette. They were not comfortable creating the content for the website so we provided it all for them to review. The website centres around dedicated educational pages detailing the conditions they work with, giving new clients a simple and clear path to determine the right therapy. In addition, we added a custom conditions and booking form, built in local SEO, and set up a monthly plan so that we could continue to provide support to them after launch. The result is a business that regularly appears in local google search and AI results. Their business was now visible for the first time in two decades.