Case Study: Mayo Aesthetics
I Want a “Harley Street” Vibe
Branding | Website
Websites For Clinics helped Harley St Skin Specialist to rebrand their clinic by creating a new logo and colour palette, and by designing and creating a new website.
The Starting Point
Amanda O’Halloran approached us at a pivotal moment in her professional journey. With over 20 years of distinguished nursing experience, including 14 years specialising in Plastic Surgery and a groundbreaking achievement as Ireland’s first Registered Advanced Nurse Practitioner (RANP) in Plastic Surgery, Amanda was transitioning from a part-time aesthetics practice and an HSE career break to launch her full-time, dedicated clinic in Co Mayo.
Her background was impeccable—holding a Master of Science, a Nurse Prescriber qualification, and a reputation built on integrity and a patient-centred approach. Amanda’s expertise had already cultivated trust with high-profile clients, including Vogue Williams, Amber Williams, and Louise Duffy, and she was recognised as a thought leader, having shared stages with figures like Dr Patrick Treacy.
The challenge was clear. Amanda needed a complete rebrand and website that would bridge her prestigious Harley Street-calibre expertise with her new Mayo-based clinic. She moved away from the previous "Amohalloskin" identity, seeking a name and visual identity that would instantly convey professionalism, clinical excellence, and trust to a new clientele. Her vision was for a sophisticated, clinical look and feel, with a website that meticulously showcased her unique credentials, catered to potential clients' questions, and highlighted her specialised treatments and celebrated bridal skin journeys.
Our Approach
Our strategy was built on a deep understanding of the medical aesthetics industry and how potential clients seek and trust expert care. We began by advising on a fundamental rebrand, moving from "Amohalloskin" to "Mayo Aesthetics." This new name immediately anchored the business geographically while elevating its perceived professionalism and credibility.
We developed a clean, clinical logo and colour palette that reflected Amanda’s advanced medical background and the calm, supportive environment of her clinic. The core of our approach was to translate her exceptional qualifications and celebrated reputation into a compelling digital presence.
The new website was architecturally designed to capture Amanda’s authority. We crafted content that clearly communicated her pioneering RANP status, 20+ years of experience, and her work with well-known clients, seamlessly aligning her Harley Street-level expertise with her Mayo clinic. Treatment pages were structured to provide comprehensive information, detailing suitability and anticipating common patient questions, thereby building confidence and converting inquiries.
To ensure a smooth transition and maintain her established social media presence, we strategically advised retaining the @amohalloskin Instagram handle while directing its bio to the new, professional www.MayoAesthetics.com. The result is a cohesive, powerful, and stress-free rebrand that positions Mayo Aesthetics as a destination for evidence-based, clinically led treatments, perfectly mirroring Amanda O’Halloran’s standing as a leader in her field.
“My new website is now live, and my full rebrand has been completed by Websites for Clinics by Salon Solutions. The whole process was easy & completed in a timely fashion. Lisa & her team truly know the industry & the way in which patients or clients want the information to be delivered. I would highly recommend Websites for Clinics for any clinic business – a stress-free option.”
Amanda O’Halloran, Owner - Mayo Aesthetics