The Ultimate Guide: How to Get More Clients for Your Aesthetic Clinic
Your Step-by-Step Plan to Get More Clients for Your Aesthetic Clinic".
It has been our experience that owners of aesthetic clinics typically invest little or no time creating marketing strategies to attract new clients to their clinics. As the industry matures, competition will intensify and neglecting this area of your business will ultimately mean that your clinic will begin to fall behind your competition.
After adopting the basic marketing techniques necessary to stand out from other competing clinics, such as having a high-quality website and regularly promoting your clinic on social media, you will need to generate more enquiries by adopting specialist techniques that involve Indentifying potential clients in your local area who have a “need “ with specific treatments or services that you offer that can address that need.
To achieve this, you need to execute a simple step-by-step plan to attract local clients to a specific service you offer by using a promotion or offer as an incentive, and drive them into a guided process that encourages clients to book, which will ultimately lead to a new booking.
Step 1 – Create an Irresistible Offer
Example Promotional Voucher
The goal is to attract new clients to the treatment that you are promoting by using an offer so attractive that they feel compelled to “act” immediately. To achieve this result, your offer needs to resonate with a specific issue the client is experiencing and offer a significant discount, at least 50% off the first treatment in a course. It is because of this significant discount that this approach is only appropriate on high-value, repeat treatments such as laser hair removal or Fat Dissolving - both of which need 5-6 treatments for results. “Most clients book in for the remainder of the course because the first treatment results have been so effective.”
According to Scott Dance Founder of SalonRevenueGrowth.com, “Our experience has been that in addition to making the initial offer meaningful, it's also a good idea to introduce the concept of scarcity, for example by adding a closing date or limiting the offer to a fixed number such as “Limited to first 50' or “Offer Closes Tomorrow”. This creates a sense of urgency and combined with the discount is the most effective combination for getting a potential client to act now. “
Step 2 – Build a Simple Landing Page to Capture Leads
Once we have generated interest, we need to capture key information from the client.
To achieve this, we create a landing page, which is a simple one-page website with two functions.
Promote your treatment and the offer locally to new clients
Capture their key contact information using a simple contact form in exchange for your offer, which can be in the form of a voucher or promo code.
The idea of a landing page is to direct traffic to a single location where there can be only one action, rather than your website, where the visitor might become distracted. It should be carefully designed to focus the visitor's attention on the offer, impart information quickly, and encourage them to act, typically by completing the form to claim your offer voucher or promo code.
Using this strategy will increase the conversion or success rates and give a better return on your marketing investment. When the visitor submits their details, not only do you have a potential new booking, but you are building a valuable marketing database that can be used in the future to send marketing emails that can promote offers and help generate more bookings in future.
“Make the voucher look sophisticated and valuable”, according to Scott. “ Resist the temptation to add a button directly to your booking system with a “Book Now” button. We have found that it is just not as effective as having people complete a form to receive a voucher. This way, for those who don't book immediately, you can use email marketing to keep your brand in front of your potential new clients with enticing content, plus keeping a sense of urgency by stressing the voucher limitations, “only 10 places left,” “Only valid for 10 days etc.”
Another key design element of the landing page is the use of specific keywords and phrases embedded into the text to improve the chances of the page being found in a Google Search. These typically will be the name of the treatment you are promoting and the location of the clinic or salon. For example, “Laser treatment for acne - Dalkey Village, Co Dublin”. This information is also embedded into the landing page address or URL to become Https//dalkeylasertreatment.com and in your heading at the top of your landing page “Laser treatment for acne In Dalkey Village, Co Dublin”: In time Google will scan and index the page and when a user enters these words or similar into Google search your page will appear hopefully within the top 3 positions in the search results. This approach can be very effective if used in conjunction with a Google Ad campaign.
Step 3 – Drive New Clients to Your Offer
Choosing the right channel with which to launch your campaign is key. Initially, you should split your approach between a Google Ad campaign and Social Media advertising and see what works best. You should support this with organic posts. According to Scott Dance, Founder of SalonRevenueGrowth.com “We have found that generally speaking Google is good for hair and beauty while social media seems to work better for certain, popular Aesthetic Treatments, although the leads are not as “warm”. We have also found that there is a higher sign-up or conversion rate if you use Facebook / Instagram's “Sign Up” Instant Forms to receive their voucher, instead of the landing page approach used for Google ads.”
Step 4 – Turn Enquiries Into Bookings
As potential clients register for your offer, you will use the contact information that they have provided to initiate a targeted SMS and mailing campaign. This will be a sequence designed to remove any objections the client may have and inject urgency into their decision-making process. It is during this stage that you are going to introduce links to your booking system with a “Book Now” CTA. You might want to channel this business into low peak times in your Clinic as part of your strategy to extend the productive operating hours of your Aesthetic machine.
Step 5 – Achieve Loyalty with Repeat Visits and Long-Term Clients
Once you have successfully generated an appointment, you must secure the client's second visit. Statistics show that 70% of clients who book a second visit with you will book a third visit and are more likely to become permanent clients. This is essential if you are going to recover your marketing costs, and this strategy works best with treatments that require a course. “You need to offer further incentive for the 2nd visit (or course/package). Our experience is that there is a significant increase in re-bookings when clients provide further upsell specials,” according to Scott.
Step 6 – Don’t Forget Your Existing Clients
According to Scott Dance, Founder of SalonRevenueGrowth.com, “When we first start working with a client, we mine their existing client contact data before we run any campaign to generate new interest. Some of our clients have thousands of client records in their booking database, and our experience has found that this is a cost-effective way to start. We generally see a mini explosion of interest when we initially market the offer to this audience using SMS and e-mail. This initial interest can sometimes fund the entire campaign for the client.”
You can improve your overall conversion rate by offering treatment financing. This helps to remove the price obstacle that may inhibit a client from booking further treatments, enabling them to spread the cost of the treatment over an extended period.
Conclusion – Simple Steps to Get More Clients for Your Aesthetic Clinic
Getting new clients and growing your aesthetic clinic doesn’t have to be complicated. With a focused offer, a simple landing page, and consistent follow-up, you can attract new clients every week. While your website and social media posts play a crucial role in your overall marketing strategy, they will not be enough to generate enough client throughput to ensure your aesthetic clinic is successful.
For the more popular treatments, particularly in urban areas, there may be a lot of competition. This is certainly the case in the United Kingdom for laser hair removal. This means you will need to ensure that your promotions are better than your competition. To ensure the best chance of success, you will need to invest in advertising and get the right expertise to help you.
“What works in one area might not work in another. This means we need to continually monitor and calibrate our approach. However, once we have found a formula that works for a particular Clinic or Salon, we can leave the campaign running as a new business engine for our clients”. According to Scott
Scott Dance - Founder Salon Revenue Growth
With over 12 years of Marketing and running Ad Campaigns exclusively for Hair & Beauty Salons and Skin Clinics, SalonRevenueGrowth.com works exclusively in the beauty industry, creating marketing campaigns and advising salon and clinic owners on the best strategies to gain new clients and increase profits.
Frequently asked questions
How can I get more clients for my aesthetic clinic fast?
The quickest way to attract new clients is to focus on one high-demand treatment and create a limited-time offer that encourages people to act immediately.
Use simple, targeted ads on Google and social media to reach people in your local area who are already searching for that treatment. Instead of sending them to your full website, direct them to a dedicated landing page — a short, focused page that explains your offer and includes a quick contact form.
This approach helps convert interest into enquiries fast, giving you a steady stream of potential new bookings within days, not weeks.
What’s the best offer to attract new clients?
The best offers are specific, time-limited, and valuable. Choose a treatment that delivers visible results after the first session — like laser hair removal or fat dissolving — and offer at least 50% off the first treatment in a course.
Combine that with a sense of urgency or scarcity, such as “Only 20 vouchers available” or “Offer ends Friday”.
This not only encourages quick action but also ensures the offer appeals to clients genuinely interested in longer-term results, increasing the likelihood of repeat bookings.
How can I turn new clients into regulars?
The key is to make sure every new client experiences great results — and then give them a reason to return.
After their first visit, follow up with a special incentive for their second treatment or a discount on a course.
Most clients who book a second visit are far more likely to become loyal, long-term customers.
You can also use email or SMS reminders to stay in touch, share results, and highlight limited offers.
Finally, consider offering treatment financing so clients can spread the cost — removing one of the biggest barriers to repeat bookings.